You want to make a video, but don’t want to waste endless hours in brainstorming and searching for the right video-format? Then the use of a decision tree will be the right tool for you. It cuts through the seemingly endless possibilities with the aim to find the right format and channel. Therefore, it takes many aspects like the purpose of the video content or the available budget into consideration.

The blog article How to develop a video production will explain

  • what a decision tree is,
  • why you need to know what hero, hub and help content is,
  • how to implement a decision tree,
  • that each channel has his own rules,
  • and will show how to brief your video production.

The original article was published: https://michael-stangl.at/how-to-develop-a-video-production/

 

Written by bauersteph

I live in Lower Austria, work in Upper Austria and studied communications science in Salzburg and currently I am studying in Styria. Since 2011 I am part of the voestalpine Group Communications department. As mentioned before I started to study content strategy at the FH Joanneum Graz in September 2017.

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